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“I’m just not hitting the ball as far as I used to ...can you help?”

This is probably the single most often asked question by golfers looking for a new shaft. For years, the answer was relatively easy: put the golfer into an ultra-light shaft and they would pick up some of the yards that time had stolen away.

But as head sizes have grown from the 300cc range, to the new 460cc standard, ultra-light golf shafts– by which we mean shafts below 50 grams– have failed to keep pace. In many senses, the available ultra-light golf shafts have meant that the new oversized heads have not lived up to their promise of distance and accuracy for those that need them most.

The problem has been that, as head sizes have increased, the head’s center of gravity has moved further from the shaft’s center axis. This means more twisting of the shaft as the club head comes to square on impact. We refer to the tendency of a shaft to twist as ‘torque’. The higher the torque of the shaft, the more twisting it has along its center axis, the higher probability of a shot that flies off its intended line.

Introducing the new ‘Full Force’ from Fierce Golf, the first-ever golf shaft to allow club builders and manufacturers to pair the modern generation of oversize, high-MOI heads with a genuinely low-torque, ultra-light weight shaft.
Incorporating the highest strain carbon fabric available anywhere, and assembled with patented Smart-Ply® technology, the Full Force boasts the highest gram for gram hoop strength of any golf shaft available today. The result is optimized shaft reliability during the swing and through impact, maximized energy transfer and power, and tour-proven accuracy. The solid feel of the butt, combined with a soft mid-section and a super-active Micro-Mesh™ tip make for a club that feels both exceptionally stable and smooth.

So, the next time a customer asks “Can you help?,” the answer is “Yes, yes we can”

How do you create a shaft that makes a strong player even longer?

When designing a new wood shaft, shaft companies have typically focused on ‘launch angle,’ or how the ball rises. Working with engineers from Grafalloy, Fierce Golf’s design team has co-developed the new Fierce Tour Deep; the first shaft to focus on maximizing how the ball falls, or ‘angle of descent.’

Incorporating a combination of carbon nano-tubes and resin to dramatically strengthen and improve the alignment of the Tour Deep’s carbon fibers, our engineers have been able to soften (or ‘thin out’) the center most section of the shaft. When coupled with Grafalloy’s patented super-stiff Micro Mesh Tip Technology™, this shaft produces a ball trajectory that flies flat for most of its hang time. The result is a shallower angle of descent that produces ‘Tour Quality Roll,’ giving the golfer what they really want: more total yards.